UNPARALLELED LEVEL OF PRODUCT QUALITY
1. NEW ZEALAND GRASS-FED WHEY PROTEIN – Free From Banned Antibiotics and Growth Hormones like rBHT or rBST
It is no hidden secret that New Zealand produces one of the world’s finest premium grade grass-fed dairy products including Whey Protein which are free from banned antibiotics and growth hormones.
In New Zealand, strict regulations specifically do not allow the use of Bovine Growth Hormones or Estrogenic substances in dairy cows for milk stimulation and animals are not routinely given Antibiotics (regardless of whether they are sick) like in some countries.
This is made possible in a country like New Zealand, where the herds enjoy a low incidence of disease in relation to the rest of the world as dairy cattle in New Zealand are free to roam and graze in highly productive pasture year-round (and it’s a cheaper and much healthier feed option too). This kills the need for grain feed containing antibiotics or growth hormones!
With a stringent Code of Conduct for all dairy farmers in New Zealand, grass-fed cows are able to produce grass-fed milk or whey with quality superior to that of grain-fed cows.
2. SOY-FREE WHEY PROTEIN
The next generation of Whey Protein uniquely uses sunflower lecithin as the instantising agent, instead of soy lecithin which is widely used across the market today (including most of the big brands out there). It is unfortunate that soy does have estrogenic-like compounds, goitrogenic effects and also acting as protease inhibitors, which give us reasons compelling enough to stay away from it. And yet soy lecithin is present in most whey protein powders. As an alternative, sunflower lecithin is vegetable based and it is allergen free. This makes our Whey Protein the absolute ideal choice for anyone looking for a totally soy-free whey protein shake.
3. NO CHEAP FILLERS & NO AMINO OR PROTEIN SPIKING
PROTEIN SPIKING: THE BIGGEST EPIDEMIC TO HIT THE SUPPLEMENT INDUSTRY
Unlike the unscrupulous practice by some of the supplement companies involving the big brands in this shady world of supplements, we absolutely do not add cheap or inferior filler ingredients like Glycine, Taurine, Arginine etc. to synthetically bulk up the protein content of the Whey Protein. What you are getting from us is only 100% real premium grade Whey Protein Powder imported from New Zealand.
4. INGREDIENT TRANSPARENCY (NO PROPRIETARY BLENDS)
Ingredient transparency is our principle of responsibility. There is no reason why the full ingredients list cannot be known. We do not confuse or hide from our customers with ingredient proprietary blends labelled as “All custom formulas are proprietary and remain property of…”. You should avoid proprietary blend and be informed of what you paid for as products with secretive ‘proprietary blends’ label invite loopholes to allow manufacturers to hide their ingredients with banned substances.
5. PRODUCT QUALITY ASSURANCE VIA VERIFIED QUALITY TESTINGS
All of our products undergo a 3rd party independent laboratory analysis before they are delivered to you. To ensure that you are getting the protein content that meets the label claim, every batch of our Whey Protein Powder is tested independently in the lab accredited under Laboratory Accreditation Scheme of Malaysia (SAMM), meeting the requirements of MS ISO/ISE 17025:2005. While you think that this should be an industry standard, there are literally only a handful of other products in the market that can prove their protein content as they simply do not conduct 3rd party testing. Following the 3rd party independent lab test, we publish the latest test results for every batch on our website to ensure that you get the Protein Guarantee. Besides 3rd party independent lab test, we can also provide Batch Number Tracking Records for Protein Lab test results on demand, while many companies selling protein powders cannot.
WHAT IS AMINO ACID SPIKING?
Amino spiking – aka known as “Protein Spiking” or “Nitrogen Spiking” are literally the same thing. It is an unethical, and yet commonly used technique that allows supplement companies to put less amount of real protein in their product than is supposedly listed on their nutritional label. Essentially, the simple explanation behind Amino Spiking is that some unscrupulous supplement companies intentionally add cheaper non-essential amino acids to their protein powders, to help bulk out the product, giving you more of what you don’t need and less of what you need, in order to cut back on costs.
WHY ARE SOME COMPANIES SPIKING THEIR PROTEIN?
It’s all down to the money
Basically, and evidently, the main logic that the supplement companies spike their protein supplements is all down to cutting back costs and maximizing profits. Due to the increase in popularity of whey protein in the sports nutrition industry, the cost of whey protein has been escalating to meet the rising demand. They could easily keep the profit by increasing their prices. However, that clearly isn’t a sustainable way in order to remain competitive with other brands. Hence, these companies have come up with a creative shortcut to save on whey protein by using less of the protein and substitute it with far cheaper non-essential amino acid powder, but yet still priced themselves the same amount to remain attractive to the consumers in terms of price point. Because free forms non-essential amino acids such as Glycine and Taurine are way cheaper than the actual pure whey protein powder, they are often the main ingredients used by supplement companies for Amino Spiking to ‘dilute’ your whey protein powder in order to cut the cost of raw ingredients.
The Loophole- How the industry interprets and defines protein content
Kjeldahl Method – The amount of protein in the product is currently measured by its nitrogen content of the product, which is directly interpreted as the protein content of the product. Hence, Nitrogen is a measuring factor for Protein content. This can further be explained as protein is made up of different amino acids which contains nitrogen.
Here is where the loophole lies. The “extra” amino acids, most notably Taurine and Glycine added to the protein powders are nitrogen-based bond and they are technically interpreted and defined as “protein” by the loose FDA guideline. In other words, these “extra” amino acids could freely boost the nitrogen content, creating a false impression that the protein powder contains a higher protein content than it really does. Consequently, the protein content test can easily be manipulated by just simply boosting the nitrogen content with the inferior “low grade” amino acids added to it. For instance, a protein powder may claim to have “25g of protein per scoop serving”. If 10g of free form Glycine constitute part of the protein powder per scoop serving, it would still be falsely interpreted as 25g of protein per scoop serving. In actual fact you are only getting 15g of protein from the actual whey protein and another 10g of ‘false impression’ protein from the non-essential amino acids which are worthless for muscle protein synthesis.
To make it sound more direct, someone could have just added fertilizers (which is nitrogen-based) to your protein powder and still call it “protein powder”. You may think this has gone overboard, but this has actually happened when the melamine milk powder scandal involving the China brands hospitalized thousands of babies due to the same reason why these unscrupulous companies are spiking the protein powder – for their profit.
WHY IS “AMINO-SPIKING” BAD FOR YOU?
So what’s the real problem with adding free forms non-essential amino acids like Glycine and Taurine to your protein powders? In fact Glycine is naturally occurring amino acids in protein, which is not found in high quantities. But some companies are adding “extra” of it to fool the protein content test instead of using it as a supplement. It becomes a bigger problem when these non-essential amino acids are not proteogenic amino acids. Proteogenic amino acids are used as building blocks to form protein in the body, such as muscle protein. Non-proteogenic amino acids are not used as building blocks and are not providing any benefits for muscle-building. As these non-essential amino acids don’t even come close to have the same effects as actual food-based complete protein (such as meat, eggs, pure whey protein etc), users are simply misled and short-changed as these amino acids added to the protein powders are literally worthless for muscle growth and won’t see the results or benefits they should be seeing. And that simply is a scam. What we are emphasizing here is that if we are paying for 25g of protein, we should be getting 25g of real complete protein and not 15g of protein mixed with 10g worth of inferior amino acids.
HOW TO TELL IF YOUR PROTEIN POWDER IS SPIKED?
The best method of knowing whether your protein powder is spiked or not is to learn to read the label. Some clear signs of warning for amino spiking are when you see fillers like taurine, glycine, arginine, creatine or other free forms of non-essential amino acid under the main ingredients list.
Don’t get me wrong, some ingredients like creatine is in fact good stuff. But it should not be included in protein powder products and it should be taken separately from another product. This is because adding creatine to protein powder will create havoc and bulk out its protein content listed on the label as creatine contains nitrogen molecules in its formula C4H9N3O2. With the current protein test Kjeldahl Method, 1g of creatine will register as 1.8g of protein. What this means is that if we have a powder blend of 20g whey protein and 5g creatine, the current protein content test will falsely interpret and register the powder blend as having 29g of protein. This is evidently a complete mislead for consumers!